18 successful years of providing delicious seafood and excellent
service with a smile to delighted customers
When Mr. 99 restaurant was established on Valentines Day in 1999, the area between South Pattaya Soi 7 and South Beach Road and Central Road was relatively quiet. Soi 7, now crowded with restaurants and bar beers, was then green with trees and a few vacation houses. Now the whole area is teeming with business and the establishment of Central department store and the main police station and headquarters nearby has made the area a busy commercial center with crowds of people. One of the first things you will meet upon entering Mr. 99 is an array of aquariums where live seafood is kept. Here you can choose all sorts different crustaceans like Spider Crabs, Horse Shoe Crabs, Rock Lobsters, Phuket lobsters, river and ocean shrimps, prawns and much variety of fishes.
There also are the same types of sea food on frozen ice in display for these that do not like live fishes plus many more varieties of seafood. More often than not, Khun Oy, the manager will meet you personally and escort you to your table where experienced waitresses and other crew will take your selections. “Our policy of good food, friendly service, down to earth relaxing comfortable ambiance and competitive prices has worked very well for us,” says Khun Oy, the amiable manager that has managed the restaurant since it was founded. In fact during this critical period in Pattaya when business is in its worst recession, the restaurant has been able to maintain its own and prosper contrary to the overall experience of many other places. The restaurant is part of a group that operates a number of restaurants in Pattaya which as whole has maintained and kept its customers.
Based on the idea of serving good fresh food with good, satisfactory service and a smile, the restaurant’s kitchen tries to keep the natural flavors on all its dishes, avoiding sauces and flavors that tend to destroy or hide its natural tastes. “We try to be as naturals as much as possible while also keeping costs down to maintain our better than competitive prices,” according to Khun Oy. The restaurant even seeks to buy organic though often that means higher purchasing prices … just as long prices are within reason. “The word ‘organic’ sometimes means higher prices. As long as we can keep our competitive pricing we go for quality and nature,” adds Khun Oy.
The restaurant is in good position to be able to get the best prices because their group of restaurants buys in bulk, purchasing in the millions of Baht of food every month. This huge buying power allows them strong bargaining power with suppliers, thus allowing not only attractive prices but also goods of best quality. The restaurant’s menu bulges with over 200 dishes offered. The menu itself comes in 5 languages – English, Chinese, German, Russian and Thai. Each food item has actually been photographed, not lifted from the web. Thus everyone can see what each dishes actually looks like. Mr. 99 Seafood and Steak Restaurant In addition to a wide selection of seafood the restaurant also offer imported steaks with meats mainly coming from Australia, Canada, U.S. and New Zealand.
Meat is kept chilled rather than frozen in keeping with the restaurant’s policy of keeping natural flavors. Freezing all too often destroys meat texture and tastes. The restaurant can seat 200-250 people. Thus the kitchen has also been expanded with over 20 cooks under the leadership of the professional Chef Khun Joy whom likewise is with the establishment since 1999! Thus the restaurant is able to maintain fast and personalized service. With a serving crew of 25 waiters and waitress the restaurant just hums like the well tuned organization that it is. With customers coming from all around the globe the place is indeed faced the formidable challenge of meeting many different tastes and differences in customs.
But its 17 year success proves best the fantastic ability of the restaurant staff to meet the challenge of keeping thousands of customers happy each and every month. Service is enhanced by the fact that most of the original staff is still with the restaurant. Despite the rapid growth of restaurants in Pattaya they have maintained most of their experienced crew so that they have not been greatly troubled by inexperienced people giving service. Also the people working seem all very happy at their jobs. Thus there are a lot of genuine smiles and happy faces creating a better experience for customers.
The restaurant is located right in front of the sea in an open air ambiance of al fresco dining. Soft ocean breeze blows most times. The panorama of sea, beach and people bustling around creates a certain excitement that enhances the spirit. A Filipino Band (Dhudz and Joy) provides musical entertainment that enlivens the atmosphere, creating a festival like feeling. The band plays new and old popular songs mainly but will play most requests. Mr. 99 also maintains an excellent wine selection of different kinds of wine from many countries in practically all the continents of the world. One can have red, white, rose wines and champagnes of different vintages to match the right dish.
The wide variety of tropical cocktails is also worth mentioning and whoever has a taste for the exotic must try one of their delicious and beautifully decorated cocktails! Located at the intersection of Soi 7 and Pattaya Beach Road, the restaurant is only a few meter from the corner of Pattaya Klang, or Central Road and about 50 meters from Central Festival Shopping Center where there is also ample parking space and the walk is only 3 minutes to Mr.99.