Thailand announces 14 Thai tourism favourites as voted by Chinese visitors

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The Tourism Authority of Thailand (TAT) announced the 14 most popular tourist attractions and activities as well as medical and wellness services in Thailand among Chinese tourists, as a result of the much anticipated “2017 People’s Choice Awards Thailand Voted by Chinese Tourists” campaign. H.E. General Tanasak Patimapragorn, Deputy Prime Minister of Thailand, and H.E. Mrs. Kobkarn Wattanavrangkul, Minister of Tourism and Sports, presided over the “2017 People’s Choice Awards Thailand Voted by Chinese Tourists” ceremony at the Muang Thai GMM Live House, 8th Floor, CentralWorld. The winners of the 2017 People’s Choice Awards Thailand Voted by Chinese Tourists are :

1. Luxury Hotel: Rayavadee Krabi
2. Boutique Hotel: Anantara Lawana Koh Samui Resort
3. City Hotel: Centara Grand at CentralWorld
4. Beach Hotel: Banyan Tree Samui
5. Airline: Thai Airways International
6. Show and Entertainment: Muay Thai Live: The Legend Lives
7. Medical and Wellness Service: Samitivej Hospital
8. Restaurant: Baan Rim Pa Phuket
9. Spa: Let’s Relax Spa
10. Golf Course: Gassan Khuntan Golf and Resort
11. Shopping Centre: Emquartier
12. Tourism Activities/ Theme park: Vana Nava Hua Hin
13. Attraction: Pattaya Floating Market
14. Destination: Pattaya

The contest was a continuation of a project carried out successfully in 2015 and 2016 to enhance Thailand’s tourism profile and brand image via social media networks, which are frequented by millions of Chinese every day. It also helps support the many Thai tourism products and services seeking more exposure in the Chinese market. TAT organised the voting campaign in partnership with Tencent, which owns a number of Chinese online channels; such as, WeChat (570 million users per day), QZone (330 million users per day), QQMusic (70 million users per day) and Tencent News (27 million users per day). Chinese who have travelled to Thailand were invited to vote via the website http://www.peopleschoiceawardsthailand.com between 26 May to 8 June, 2017, in 14 categories; such as, tourist attractions, hotels, restaurants, medical and wellness services, spas, shopping centres, golf courses, etc. The voting attracted a total of 3.7 million votes, and the publicity given to this activity was estimated to reach an audience of 45 million. TAT launched the “People’s Choice Awards Thailand Voted by Chinese Tourists” project in 2015 as The Best of Thailand Awards Voted by Chinese Tourists, and renamed it to the current name in 2016. In its second year, the voting attracted over 3.2 million votes. During the first four months of this year, Thailand welcomed 12 million visitors, spending around 620 billion Baht, an increase of 4.71% from the same period last year. In this number, 7.5 million came from East Asia generating 308 billion Baht. China remained the leading source market at about 3.2 million arrivals, who generated 161 billion Baht in tourism revenue.

TAT Newsroom TAT Newsroom is committed to supporting the international media by providing latest news and updates on travel and hospitality industry in Thailand http://www.tatnews.org

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Songkran 2017 spurred over 45 billion Baht in spending in Thailand

Thailand’s Ministry of Tourism and Sports says the total economic impact of spending during the Songkran 2017 holiday was 45.428 billion Baht (US$1.3 billion*), representing a 14.40 per cent increase over the same period last year.

In addition, several destinations nationwide were reportedly recording noticeable tourism growth during the Thai New Year period. During the Songkran 2017 holiday period from 11-17 April, Thailand attracted 695,894 international tourists and generated about 36.941 billion Baht (US$1 billion), up 10.9 per cent and 16.40 per cent, respectively.

Meanwhile, domestic tourism resulted in 3.03 million trips and 8.487 billion Baht (US$242 million) revenue up 3.36 per cent and 6.45 per cent, respectively. The Ministry of Tourism and Sports in collaboration with the Tourism Authority of Thailand (TAT) organised and supported celebrations of Songkran 2017 in 14 destinations nationwide. They are: Bangkok, Chon Buri, Chiang Mai, Khon Kaen, Ayutthaya, Songkhla (Hat Yai), Nakhon Si Thammarat, Phuket, Nong Khai, Samut Prakarn, Suphanburi, Nakhon Phanom, Lampang, and Sukhothai. Based on the Ministry’s preliminary data, of the 3.03 million domestic trips during 11-17 April, 2017, a total of 1.25 million trips took place in the 14 destinations, a growth of 5.61 per cent when compared to the same period in 2016. The total economic impact totalled 5.15 billion Baht (+7.86 per cent), or 61 per cent of total domestic tourism revenue generated during the Thai New Year 2017. Mr. Yuthasak Supasorn, TAT Governor said, “I was delighted to see many international tourists joining the Thai people in celebrating Songkran 2017 in the unique Thai ways.

The Thai New Year is a time when family comes first, respect is paid to seniors, and people visit the temples to take part in traditional ceremonies. It’s all these beautiful aspects that make Thai culture unique and charming, and make Thailand one of the world’s most unique tourist destinations.” *Currency converter: 35 Baht / US$1*

Contact Information International Public Relations Division,
Tourisms Authority of Thailand Tel: +66 (0) 2250 5500 ext. 4545-48 Fax: +66 (0) 2250 0246 E-mail: prdiv3@tat.or.th
Website: http://www.tatnews.org
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